Philippine boutique carrier Sunlight Air unveiled its rebranding strategy and expansion plans for 2025 during a media event at Century City Mall in Makati on February 4, following its recent recognition as ‘Best ASEAN Airline Program’ at the ASEANTA Excellence Awards.
The airline introduced a modernized logo and brand identity, accompanied by a new tagline “Your Next Story,” reflecting its vision to deliver premium yet accessible air travel services. The refreshed brand identity was showcased through a television commercial featuring brand ambassador Yassi Pressman.
We are thrilled to enter Sunlight Air’s sixth year in the industry with a refreshed new look that symbolizes our unwavering efforts to become an airline that continuously evolves with and for our passengers.
Sunlight Air CEO Ryna Brito-Garcia
“This milestone is only the first of many exciting things to come for Sunlight Air in 2025, and we are grateful for the unwavering support of our customers that have brought us here today,” said Brito-Garcia during the launch event.
AviationUpdatesPH.com has learned that the carrier’s fleet expansion will include an ATR 72-600 aircraft, previously operated by UK-based Eastern Airways. The aircraft, bearing manufacturer serial number 1231, will be registered in the Philippines as RP-C6388.
The carrier announced plans to increase flight frequencies across its network and introduce new domestic routes later this year, coinciding with the arrival of the new airframe.
The 68-seat turboprop aircraft, powered by two Pratt & Whitney Canada PW127N engines, is well-suited for domestic operations and regional routes. However, specific details about the new destinations were not disclosed during the event.
Among the new initiatives, Sunlight Air revealed plans to launch a loyalty program called “Sunlight Air Miles,” offering members flight and non-flight rewards, including merchandise and benefits from partner brands and hotels.
The airline emphasized its commitment to promoting Filipino hospitality and local businesses through partnerships, including a collaboration with local coffee brand But First, Coffee, and its policy of serving locally-sourced in-flight meals and snacks.
The brand refresh follows Sunlight Air’s stated strategy to position itself as a premium yet accessible carrier in the Philippine aviation market, though it faces competition from established domestic carriers including Philippine Airlines and Cebu Pacific.
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