Philippine Airlines (PAL) has achieved notable recognition in two recent industry assessments, highlighting the flag carrier’s brand strength and operational efficiency, within the recovering airline industry.
Campaign Asia-Pacific, in partnership with research firm Milieu Insight, ranked PAL as the second-best travel brand in Southeast Asia for 2024. The ranking placed PAL ahead of several other major carriers from Southeast Asia, as well as airlines from Asia, Australia, and the Middle East. The airline also secured the top spot as the leading travel brand within the Philippines, achieving a brand score of 63.15%.
The rankings were determined through an evaluation of various factors, including brand awareness, purchase frequency, quality, buying experience, customer service, trustworthiness, innovation, customer advocacy, and brand touchpoints.
“We are happy and proud to be recognized as a top Southeast Asian travel brand, and we continue to explore more ways of further elevating the passenger experience all across our global network,” said PAL Vice President for Marketing Alvin Miranda.
“We laud the efforts of our Philippine Airlines employees and service partners in making this achievement possible and embodying the true Heart of the Filipino in the way they care for our passengers.”
In a separate assessment focused on operational performance, PAL was named the seventh most punctual airline in the Asia-Pacific region for 2024 by Cirium, a London-based aviation analytics company. PAL was the only Philippine carrier to achieve a top-ten ranking in Cirium’s “Top Airline Performers” list for the region.
The dual recognition underscores PAL’s ongoing efforts to enhance both its customer-facing brand perception and its behind-the-scenes operational effectiveness.
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