Airlines

Emirates Skywards, Accor’s ALL launch two-way loyalty points conversion system

Enhanced partnership allows members to exchange points between airline and hotel loyalty programs

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(Photo: Emirates)

Emirates Skywards and Accor’s ALL loyalty program have announced an enhanced partnership that introduces two-way points conversion between their respective reward systems.

The new agreement, announced on February 12 in Dubai, enables Emirates Skywards members to convert their airline miles into ALL Reward Points at a rate of 4,000 Skywards Miles for 1,000 ALL Points. Conversely, ALL members can exchange 4,000 ALL Reward Points for 2,000 Skywards Miles.

Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “Emirates Skywards members can now convert Skywards Miles to ALL Reward Points, and access exceptional hotel stays at more than 45 Accor brands worldwide, enjoy limitless experiences and more.”

The conversion system opens access to Accor’s network of over 5,600 hotels worldwide, including well-known brands such as Raffles, Fairmont, Novotel, Ibis Styles, and Sofitel. Members can redeem points for hotel stays, dining experiences, and exclusive events available through ALL.com.

Mehdi Hemici, Chief Loyalty and Ecommerce Officer at Accor, highlighted the strategic importance of the partnership: “Our members will have the ability to easily earn and redeem their Points and Miles, unlocking an exciting range of opportunities in new destinations where Emirates operates.”

Emirates Skywards members can use their converted points across Accor’s global portfolio, while ALL members gain access to flight rewards on Emirates’ network of more than 140 destinations. The partnership particularly benefits travelers planning stays in popular destinations such as Dubai, Paris, the Maldives, Riyadh, and Bali.

The collaboration builds on Emirates Skywards’ existing membership base of over 34 million members worldwide, who can already earn miles through various partner brands in airlines, hotels, car rentals, and lifestyle sectors. Similarly, ALL members have access to rewards across Accor’s more than 45 brands in 110 countries, along with over 5,000 events worldwide annually.

Written by
Dirk Andrei Salcedo

Dirk is the founder and editor-in-chief of Aviation Updates Philippines (AUP), a platform dedicated to providing the latest news and insights on the aviation industry in the Philippines. With a strong passion for aviation and a background in computer engineering, he manages all aspects of AUP, from website development to content curation.

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