Flag carrier Philippine Airlines (PAL) has received international recognition for its holiday advertising campaign, with its film “Alaga” (Care) being named one of the best Christmas ads of 2024 by Campaign Asia. The accolade highlights the airline’s efforts to connect with audiences through narratives centered on Filipino values.
“Alaga” provides a glimpse into the daily lives of PAL’s crew and staff, showcasing their dedication to providing personalized service. The film emphasizes the genuine care and hospitality that are central to the Filipino experience, aligning with PAL’s broader “Care That Comes From The Heart” campaign.
Building on this success, PAL has released a second film, “Sorpresa” (Surprise). This latest installment focuses on themes of family, dreams, and the sacrifices made for loved ones. Set to the classic Original Pilipino Music (OPM) hit “Kahit Maputi Na Ang Buhok Ko,” “Sorpresa” underscores PAL’s role in connecting families and facilitating meaningful journeys.
Both films, now available on PAL’s official social media channels, aim to resonate with audiences by celebrating the Filipino spirit of giving, especially during the holiday season. The campaign aligns with the airline’s iconic tagline, “The Heart of the Filipino,” emphasizing its commitment to showcasing the best of Filipino culture.
Alongside its narrative-driven advertising, PAL is promoting its e-Gift Cards as a practical holiday gift option. These cards, featuring new festive designs, are presented as a way to share the joy of travel with loved ones, whether for family reunions or fulfilling travel aspirations.
Leave a comment