Airlines

Cebu Pacific confirms potential AirSWIFT brand integration, no immediate plans

Airline acknowledges exploration of integration but emphasizes long-term consideration with no set timeline

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(Photo by AirSWIFT Airlines via Facebook)

Cebu Air, Inc. (CEB), the operator of Cebu Pacific, clarified on December 3, 2024, that while it has considered integrating the AirSWIFT brand into its operations, such a move is not planned for the immediate future.

This statement comes in response to a December 2, 2024 article published on InsiderPH.com, which suggested that the AirSWIFT brand might be phased out following Cebu Pacific’s acquisition of the boutique airline.

The company acknowledged that it has explored the potential integration. However, it emphasized that no definitive plans or timelines have been established.

“While the integration remains a possibility, no definitive plans or timelines have been formulated at this stage,” the company stated in a disclosure to the Philippine Stock Exchange (PSE).

The airline further stated that it would provide timely and transparent updates on the matter in accordance with applicable regulations.

Cebu Pacific previously announced its plan to acquire AirSWIFT for PHP1.75 billion, allowing the airline to add El Nido to its network. This will further strengthen the low-cost carrier’s market share in the domestic arena.

AirSWIFT operates five ATR aircraft, serving popular leisure destinations such as El Nido, Cebu, Boracay, Coron, and Bohol.

Cebu Pacific aims to expand its domestic connectivity and contribute to tourism growth within the Philippines. Integrating AirSWIFT into Cebu Pacific’s network is expected to enhance travel options for both domestic and international travelers.

The airline recently ordered 152 Airbus aircraft to boost its fleet and network capabilities further.

Written by
Dirk Andrei Salcedo

Dirk is the founder and editor-in-chief of Aviation Updates Philippines (AUP), a platform dedicated to providing the latest news and insights on the aviation industry in the Philippines. With a strong passion for aviation and a background in computer engineering, he manages all aspects of AUP, from website development to content curation.

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