Sunday, 24 November 2024
Airlines

Cebu Pacific wins LinkedIn’s Best Employer Brand award for second year

Philippine carrier recognized for employee engagement and talent acquisition strategies

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(Photo: Cebu Pacific)

Cebu Pacific has been awarded the Best Employer Brand for the second consecutive year at the 2024 LinkedIn Talent Awards, solidifying its reputation as an employer of choice in the Philippines. The award recognizes companies that demonstrate excellence in engaging with talent through LinkedIn Talent Solutions and platform activities.

The airline was recognized as the Best Employer Brand among Philippine companies with 1,000 to 5,000 employees on LinkedIn. Chrissie Perfecto, Cebu Pacific Director for Talent Management, received the award on behalf of the company at a ceremony held on August 14, 2024.

(From L-R) CEB Director for Talent Management Chrissie Perfecto, Aira Dizon of CEB Employer Branding team, IT & Business Process Association of the Philippines President and CEO Jack Madrid, and KC Palermo of CEB Learning and Development team during the awarding of Best Employer Brand to CEB at the LinkedIn Talent Awards 2024. (Photo: Cebu Pacific)

“We are honored to receive this award from LinkedIn for the second year in a row,” said Felix Dan Lopez, Cebu Pacific Chief Human Resources Officer. “Moving forward, we will stay committed to meaningfully engaging with our current employees and future talents, empowering them to make a valuable impact in the aviation industry.”

Cebu Pacific was also a finalist for the Talent Insights Pioneer category, which acknowledges companies who leverage LinkedIn Talent Insights for informed talent decisions.

The airline’s dedication to employee engagement is evident in its various initiatives, including organizing events to strengthen staff camaraderie and offering LinkedIn Learning licenses to over 4,000 employees to promote professional development. The budget airline also prioritizes creating an inclusive workplace through equal employment opportunities and programs celebrating diversity.

This commitment to employee well-being has led to Cebu Pacific receiving the Great Place to Work® certification this year, a distinction recognizing its positive work environment and employee experiences. The airline is the only airline in Southeast Asia to achieve this certification.

Furthermore, Cebu Pacific was recognized as one of the top 100 best employers for fresh graduates in 2024 by Prosple, a careers and education technology company.

The Gokongwei-led airlines continues to attract talented individuals eager to build their careers in the aviation industry. Interested candidates can learn more about career opportunities at Cebu Pacific on LinkedIn.

Written by
Dirk Andrei Salcedo

An aviation enthusiast turned creator of the top aviation news portal in the Philippines, Dirk has a deep passion for everything that flies. When he's not keeping his finger on the pulse of the industry, he also volunteers with a major humanitarian organization, impacting people on the ground and in the sky.

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