Budget carrier Cebu Pacific has strengthened its partnership with the Singapore Tourism Board through a renewed memorandum of understanding signed on June 6, 2024.
The agreement aims to enhance Singapore’s appeal as a travel destination for Filipinos and promote options like “Fly, Stay, and Cruise” holidays. It also highlights Singapore’s vibrant events calendar that Filipinos can travel for.
“We are very grateful for this renewed partnership with the Singapore Tourism Board. This collaboration not only aligns with Cebu Pacific’s commitment to provide accessible and affordable flights but also contributes significantly to bolstering Singapore’s tourism industry by attracting more visitors from the Philippines, fostering cultural exchange, and promoting economic growth,” said Candice Iyog, Cebu Pacific’s chief marketing and customer experience officer.
The partnership introduces celebrity couple Megan Young and Mikael Daez as new ambassadors, featured in a travel film showcasing Singapore’s architecture, heritage, and experiences.
Singapore was the sixth-largest source market for tourism in 2023, with nearly 700,000 tourist arrivals from the Philippines, an 81% increase from 2022.
“We are excited to renew our partnership with Cebu Pacific, who have been wonderful partners and have contributed significantly to our strong tourism performance. The Philippines continues to be an important market for STB, with strong recovery in visitor numbers after the pandemic. Through our new partnership, we will give Filipinos more reasons to visit Singapore by leveraging our position as a regional hub for world-class cruise ships, as well as our vibrant year-round calendar of live events,” said Terrence Voon, executive director for Southeast Asia of the Singapore Tourism Board.
Cebu Pacific currently flies daily from Clark to Singapore and operates multiple daily flights from Manila and Cebu to the city-state.
Leave a comment