AirAsia Philippines partnered with the Philippine Red Cross (PRC) and the Philippine Air Force (PAF) to conduct a bloodletting drive at the airline’s RedPoint headquarters in Pasay City on June 12, 2024.
Over 200 AirAsia employees and PAF personnel participated in the activity, responding to the urgent need for blood reserves.
“Our core value of making a difference goes beyond the skies. We’re not just transporting passengers, we’re transporting hope. For the first time, AirAsia came together as one with the Philippine Red Cross and Philippine Air Force to boost efforts to meet the rising demand for national blood reserves. The blood units collected will surely help our kababayans in need,” said AirAsia Philippines CEO Ricky Isla.
This initiative is part of AirAsia Philippines’ “AlwaysReady: Anytime, Anywhere” corporate social responsibility program. Since 2015, AirAsia has conducted over 10 blood donation drives with the PRC.
“We thank AirAsia and the Philippine Air Force for their commitment to support our mission of saving lives. Through your annual blood donation drives, you have once again proved that AirAsia does more than just bring Filipino families together across distances. We commend your commitment to help many Filipinos in urgent need of blood, including children, cancer patients, mothers giving birth, and accident victims, reunite with their loved ones once again,” said Philippine Red Cross Secretary General Dr. Gwen Pang.
The “Donate Blood, Save Lives” activity aims to increase the Red Cross’ blood bank reserves and encourage more people to donate blood, especially as donations have declined since 2020.
Donating blood not only benefits the recipients but also offers health advantages to donors, including reducing the risk of heart and liver diseases, lowering cholesterol, and stimulating new blood cell production.
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